Velour Cakes is an independent hip-hop recording artist, songwriter, and entrepreneur from Geneva, New York, and CEO/Founder of $triving Re¢ords known for turning real-life experiences, ambition, and growth into authentic music.

As the founder of $triving Re¢ords, Velour Cakes is building more than a music career — he is creating an independent brand centered on ownership, creativity, and community. His catalog includes projects such as Forgotten Files and $trive & ’Nem, with more music and ventures continuing through $triving Re¢ords.